Bluefly (BFLYD) Completes a 1-for-10 Reverse Stock Split

April 4, 2008 8:49 AM EDT

Bluefly, Inc. (NASDAQ: BFLY) has completed a 1-for-10 reverse stock split of the Company’s outstanding common stock. The reverse stock split, which was announced on March 14, 2008, was effective with respect to stockholders of record at 11:59 p.m. EDT, on April 3, 2008. As a result of the reverse stock split, each ten (10) shares of issued and outstanding common stock were combined and were reclassified into one (1) share of common stock and the total number of shares outstanding was reduced from approximately 133 million shares to approximately 13 million shares. No fractional shares were issued in connection with the reverse stock split.

As of the opening of the Nasdaq Capital Market on April 4, 2008, the Company’s common stock began trading at the split-adjusted level. For a period of 20 trading days, the Company’s common stock will trade on a post-split basis under the trading symbol “BFLYD.” After this 20-trading-day period, the Company’s common stock will resume trading under the symbol “BFLY.” [SM]

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