Bitauto (BITA) Names New CFO

September 19, 2016 6:24 AM EDT

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Bitauto Holdings Limited (NYSE: BITA) announced the appointment of Cynthia He as chief financial officer (CFO), effective immediately. She will succeed Andy Zhang, who will continue in his role as president of Bitauto and will work closely with Cynthia to ensure a seamless transition.

Mr. William Li, chief executive officer and chairman of Bitauto, said, "We're delighted that Cynthia will join Bitauto at this exciting time. Coming from a strong finance and investor relations background, Cynthia has deep experience working with Chinese and multinational companies across a range of corporate disciplines. Combined with her strong understanding of Bitauto from her time working with us as an external advisor and her experience leading investor relations at Baidu, Cynthia is uniquely qualified to take on the role of CFO. I am confident that she will be a fantastic addition to our senior team."

Ms. He joins Bitauto from Deutsche Bank China where she ran corporate communications for the past four years. Her previous roles have included head of investor relations for Baidu, the leading Chinese language internet search provider, advisor with international consultancy Brunswick Group and analyst with Standard & Poor's Rating Services. She also served as Chief China Representative for Ignite! Learning, a leading US educational multimedia courseware provider. Ms. He holds an MBA from Columbia Business School and a BA from New York University's Stern School of Business.

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