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Arbitron (ARB) Cumulus Media (CMLS) Enter Multi-Year PPM Service Agreement

January 3, 2013 7:09 AM EST Send to a Friend
Arbitron Inc. (NYSE: ARB) and Cumulus Media Inc. (NASDAQ: CMLS) have signed a multi-year agreement for Arbitron diary and Portable People Meter™ (PPM®) radio ratings services covering all 450 Cumulus stations in the 100 Cumulus radio markets currently surveyed by Arbitron.

The agreement provides Cumulus stations in 44 diary markets access to the Arbitron radio ratings service for the first time in more than three years. It also renews ratings agreements in 17 PPM markets and 39 diary markets.

In addition to diary and PPM local market ratings, the agreement also provides Cumulus with access to Arbitron software applications, Scarborough consumer profile services, and national and network radio ratings for Cumulus Media Networks.

Cumulus has also agreed to collaborate with Arbitron on cross-platform services that would quantify the total impact of the Cumulus radio brand.




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