Arbitron (ARB) Announced Implementation Strategy to Increase Sample Sizes in its Portable People Meter
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Arbitron Inc. (NYSE: ARB) announced its implementation strategy to increase sample sizes in its Portable People Meter(TM) (PPM(TM)) markets. The Company now plans to increase sample targets by ten percent in the important advertising demographic of Persons aged 18-54 by mid-year 2011.
Arbitron has designed these sample improvements to address the needs of broadcasters and advertisers. Using a phased approach, the Company plans to:
Increase its overall sample targets for Persons aged 18-54 by 8% by year-end 2010; increase its overall sample targets for Persons aged 18-54 by an additional 2% by mid-year 2011, representing an aggregate increase of 10% by mid-year 2011;
The Company also plans to maintain a minimum sample target of at least 750 active panel participants aged 6 and older by mid-year 2011 in substantially all PPM markets. Arbitron plans to increase the minimum sample target for Memphis and Providence to 675 by year end 2011.[SM]
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