Apple (AAPL) May Appeal to Asian Market with New MacBook Air Model

February 29, 2012 8:48 AM EST Send to a Friend
All the hullabaloo Wednesday about Apple (Nasdaq: AAPL) surrounds the expected debut of its next-generation iPad tablet PC, but Apple might be mulling another idea as well...

According to Digitimes, Apple might have a smaller, 14-inch MacBook Air laptop in the works. The move isn't to diversify its U.S. offerings, rather Digitimes said 14-inch panels are the standard in Asia while 15-inch screens are preferred in the States.

Globally, 14-inch models retain just a 20 percent to 25 percent market share, but that jumps to 35 percent to 40 percent in the Asian marketplace.

Digitimes noted Apple could be refocusing from Europe and the U.S. to Asia, with particular emphasis on China's market. The launch of a 14-inch MacBook Air would solidify those intentions.

Shares of Apple are indicated 0.9 percent higher to over $540 Wednesday morning.


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