Android app on Google Play

Apple (AAPL) Devices Dominate Enterprise Activations in Q412 (GOOG) (MSFT)

February 25, 2013 6:58 AM EST Send to a Friend
Good Technology released its Q4 2012 Device Activation Report. The report details smartphone and tablet devices activated amongst Good's enterprise customers, which include half of the FORTUNE 100. The full report, which can be viewed in PDF or Roambi Flow, provides a breakdown of smartphone and tablet activations among Good's enterprise customers to uncover notable changes and trends in device and mobile operating system preference and usage within corporations.

This quarter's report showed a clear preference for Apple (Nasdaq: AAPL) iOS devices, which accounted for 77 percent of all activations and captured eight of the top ten spots on the most popular device list this quarter. While Google (Nasdaq: GOOG) Android activations dropped 6.3 percent as compared to Q4 2011, they still accounted for 22.7 percent of all activations for the quarter, which were primarily driven by Android tablets. Microsoft (Nasdaq: MSFT) Windows Phone devices came in a distant third for the quarter, capturing just 0.5 percent of overall activations.

Additional report findings include:
  • iOS platform activations rose 8.5 percent year-over-year, growing from 71 percent in Q4 of 2011 to 77 percent in Q4 2012.

  • The iPhone 5 was the most popular device in Q4 of 2012, representing 32 percent of all activations for the quarter.

  • Although the iPad continues to lead tablet activations with 93.2 percent, Android tablets are gaining momentum. Android jumped from 2.7 percent to 6.8 percent of all tablet activations over the course of 2012.

  • When looking at types of devices activated, Android smartphones slightly outpaced iPads in October and finished the quarter only a fraction behind at 21 percent of all activations in Q4 2012.

  • The most popular Android tablets amongst Good's enterprise customers included the Samsung Galaxy Tab, followed by the Motorola Droid Xyboard, Samsung Galaxy Note, Asus Transformer, Amazon.com (Nasdaq: AMZN) Kindle Fire and Motorola Xoom.

  • The Samsung Galaxy SIII was the most popular Android device, capturing six percent of total device activations for the quarter.

  • The financial services industry led enterprise device activations during the quarter, followed by business and professional services. Together, these two industries made up more than half of the activations reported in Q4.

  • Wholesale & retail, manufacturing and energy & utilities all moved up in the rankings for overall activations by sector, as well as iPad activations over last year.

As demonstrated by Good's most recent State of BYOD report, many of the largest, most security-conscious and highly regulated companies are already adopting BYOD, while the number of organizations that have no plans to support BYOD is rapidly shrinking. Therefore, Good believes the number and types of devices that corporations enable for use at work will grow as IT organizations look to reduce costs and increase employee productivity by allowing employees to use the mobile devices and applications they prefer in order to work smarter.




You May Also Be Interested In


Related Categories

Corporate News

Related Entities

Kindle

Add Your Comment