Apple (AAPL) Cans Head of Maps Williamson Following Rare Company Misstep
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According to reports out Tuesday, Apple (Nasdaq: AAPL) took the axe to its map app chief following a debacle that caused bad PR for the iPhone 5.
The person in charge of Apple's mapping application, Richard Williamson, was fired by SVP Eddy Cue.
Having just joined Apple's executive team not that long ago, Cue is looking at outside resources and prodding TomTom for better landmark and navigation data.
Time is short for Cue to revamp the map app; Google (Nasdaq: GOOG), which Apple kept off of iOS 6, is slated to introduce its own map application in early 2013. Other users have utilized Nokia's (NYSE: NOK) mapping capabilities via its iOS app as well.
Many don't believe iPhone 5 sales were hurt by the misstep, but the rare occurrence led CEO Tim Cook to issue a rare apology in response to consumer outcry.
It isn't currently known whether a replacement is lined up for Williamson. We hope he didn't get lost finding the door.
Shares of Apple are down 0.4 percent on the session Tuesday.
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The person in charge of Apple's mapping application, Richard Williamson, was fired by SVP Eddy Cue.
Having just joined Apple's executive team not that long ago, Cue is looking at outside resources and prodding TomTom for better landmark and navigation data.
Time is short for Cue to revamp the map app; Google (Nasdaq: GOOG), which Apple kept off of iOS 6, is slated to introduce its own map application in early 2013. Other users have utilized Nokia's (NYSE: NOK) mapping capabilities via its iOS app as well.
Many don't believe iPhone 5 sales were hurt by the misstep, but the rare occurrence led CEO Tim Cook to issue a rare apology in response to consumer outcry.
It isn't currently known whether a replacement is lined up for Williamson. We hope he didn't get lost finding the door.
Shares of Apple are down 0.4 percent on the session Tuesday.
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