Amid Increasing Competition, Many Netflix (NFLX) Customers Still Satisfied
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Netflix (Nasdaq: NFLX) shares ended up closing about 2.7 percent lower Monday amid reports the company's efforts to partner with a U.S. cable provider are falling on silent ears.
All may not be lost for Netflix, however. Citi issued some comments following a survey showing many customers still are satisfied with Netflix service. According to the results from the 3,500 U.S. residents polled, the Citi analyst said there was a "modest decline" in satisfaction overall since the study was last conducted in December 2011.
Of the total, the number of respondents who described themselves as "extremely satisfied" fell from 18 percent in December to 10 percent with the latest survey. Those who were both extremely satisfied and "very satisfied" made up 45 percent of responses, with those being "modestly satisfied" coming in at 36 percent.
Those calling Netflix a "leading video destination" moved from 27 percent to 30 percent and Netflix overall staying power -- those who said they wouldn't churn -- moved from 46 percent to 53 percent.
Shares of Netflix are modestly higher Tuesday morning.
All may not be lost for Netflix, however. Citi issued some comments following a survey showing many customers still are satisfied with Netflix service. According to the results from the 3,500 U.S. residents polled, the Citi analyst said there was a "modest decline" in satisfaction overall since the study was last conducted in December 2011.
Of the total, the number of respondents who described themselves as "extremely satisfied" fell from 18 percent in December to 10 percent with the latest survey. Those who were both extremely satisfied and "very satisfied" made up 45 percent of responses, with those being "modestly satisfied" coming in at 36 percent.
Those calling Netflix a "leading video destination" moved from 27 percent to 30 percent and Netflix overall staying power -- those who said they wouldn't churn -- moved from 46 percent to 53 percent.
Shares of Netflix are modestly higher Tuesday morning.
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