American Express (AXP) Teams With Conan O'Brien in Advertising Campaign
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American Express (NYSE: AXP) announced Monday that it is bucking its recent trend and has signed late-night talk-show host Conan O'Brien for one of its advertising campaigns, the first time in three years that the credit card company has uses an entertainment personality in its advertising.
“Just like Conan O’Brien, American Express takes entertainment seriously and consistently delivers unique and relevant entertainment experiences - whether at a live event or streamed content for viewing at home,” said John Hayes, Chief Marketing Officer, American Express. “American Express offers so much more than secure payments and great service, we deliver a gateway to memorable entertainment experiences across film, music, sports, fashion and theater alike.”
The advertisement will debut on Monday, alongside the premiere of O'Brien's new late-night show "Conan" on TBS.
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“Just like Conan O’Brien, American Express takes entertainment seriously and consistently delivers unique and relevant entertainment experiences - whether at a live event or streamed content for viewing at home,” said John Hayes, Chief Marketing Officer, American Express. “American Express offers so much more than secure payments and great service, we deliver a gateway to memorable entertainment experiences across film, music, sports, fashion and theater alike.”
The advertisement will debut on Monday, alongside the premiere of O'Brien's new late-night show "Conan" on TBS.
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