Amazon.com (AMZN) Wants to Take Its Show Down South...Way South

March 22, 2012 3:22 PM EDT Send to a Friend
Amazon.com (Nasdaq: AMZN) is retaining gains made earlier in the week, up about 0.1 percent on the session to $192ish, amid reports it might be traveling further south of the border soon.

According to Brasil Econômico, an internal memo retrieved by the news source said Amazon is planning to commence sales ops in Brazil starting on September 1st, 2012 (or, 1º de setembro, if you will).

Without a presence in Brazil, making one shouldn't be a problem for now-established Amazon. If it will occur in two easy steps:
  1. Start off selling smaller items like CDs, DVDs, Kindles, software, and so on. The goal, according to the memo, is to sling about 1.1 million products between September and December.

  2. Once the above goal is met, let 'er rip in December. Amazon will then start selling items like TVs, appliances, PCs, and more.
The initial distribution center will be located in Sao Paulo, a typical destination for companies who derive most of their revenue from e-Commerce sales given its importance as an economic hub.

This isn't the first indication that Amazon wants to expand in one of the world's largest emerging economies, but it might be the real deal. With the acquisition of Kiva Systems, announced earlier in the week, setting up a new hub should be a snap.

Plus, Amazon shares its name with the Amazon river, which is kind of a big deal in Brazil. Almost like free marketing.


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