(AMZN) Supports Kindle Sales Numbers with New Appstore Metric

December 7, 2012 11:13 AM EST (Nasdaq: AMZN) is still giving Google (Nasdaq: GOOG) a run for its money...when it comes to apps.

According to a release on Thursday, coaxing developers to try out it new A/B Testing capability, nonchalantly said that Appstore downloads grew 500 percent from the prior year. GigaOm notes that the biggest driver is stronger presence of the Kindle Fire tablet and developer support to create apps for the device.

On the Kindle Fire line, there isn't a Google Play app, just Amazon's Appstore. That single fact might hint at robust tablet sales for Amazon, whether they decide to disclose hard numbers or not.

Google offers its Nexus 7 tablet, a direct competitor to Amazon's Kindle Fire, at $199 for 16-GB of memory and Wifi only. That seems like somewhat of a bargain when compared to Amazon's $174 Kindle Fire, which boasts similar features, but half the memory.

Then again, you save $25 on the device.

Amazon then offers a Kindle Fire HD with 8.9-inch display for $314, if you want a clean unit (not ad supported). Google's new Nexus 10 starts at $399.

In any case, both are probably doing well in app sales as Google's Android continues strong global growth. Both are lower on the session today. The "A/B Testing" news release is atop on the "Related Articles" tab.

FYI: Amazon's Appstore launched in March 2011, to give you somewhat of a time frame.

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