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Amazon (AMZN), Viacom (VIA-B) Enter Content Licensing Deal, Amazon Expands Prime Content

February 8, 2012 9:03 AM EST
AMZN Hot Sheet
Overall Analyst Rating:
    BUY (= Flat)

Revenue Growth %: +33.9%
Amazon.com, Inc. (Nasdaq: AMZN) announced a licensing agreement with Viacom (NYSE: VIA)(NYSE: VIA-B) that will allow Amazon Prime members to instantly stream TV shows from MTV, Comedy Central, Nickelodeon, TV Land, Spike, VH1, BET, CMT and Logo. This deal will bring the total number of Prime Instant Videos to more than 15,000. Amazon Prime members can enjoy this selection on over 300 different devices, including Kindle Fire—the Kindle for movies, TV shows, music, magazines, apps, books, games, and more. Right out of the box, Kindle Fire users experience the benefits that millions of Amazon Prime members already enjoy — unlimited, commercial-free, instant streaming of movies and TV shows with Prime Instant Video and the convenience of Free Two-Day Shipping on millions of items from Amazon.com.

Prime members will have access to thousands of episodes from Viacom through Prime Instant Video over the next several months. Titles will include kids’ favorites, stand-up comedy, and reality TV. Amazon will offer MTV shows including The Hills, Jersey Shore, The Hard Times of RJ Berger, several seasons of The Real World, and Comedy Central shows such as Chappelle's Show and The Sarah Silverman Program. For kids, Amazon brings Nickelodeon episodes of iCarly, Dora the Explorer, SpongeBob SquarePants, Yo Gabba Gabba, along with TV Land favorite, Hot in Cleveland.


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