Aeropostale (ARO), Himatsingka America Sign License Agreement
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Aéropostale, Inc. (NYSE: ARO) today announced a domestic licensing agreement for home textiles with Himatsingka America. Under the licensing agreement, Himatsingka will design, manufacture and distribute home textiles such as bedding and bath linens using the Aéropostale label for department stores, big box retailers and wholesale channels across North America.
Julian R. Geiger, Chief Executive Officer of Aéropostale, stated, "We look forward to capitalizing on the power of the Aéropostale brand to expand our reach through new bedding and bath products. Himatsingka America has a strong portfolio of brands and proven track record, and we look forward to working with them to reach new customers across new channels."
David Greenstein, Chief Executive Officer of Himatsingka America, stated, "We are excited to partner with a highly recognizable brand such as Aéropostale. We intend to engage Aéropostale's vast customer base with an exciting new home offering. We share their passion for creative design and quality workmanship and look forward to a meaningful relationship."
Under this agreement, Aéropostale's expanded home collection is expected to be available during the Back to School 2016 season.
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