Ad Shop Pumps Up Team With Staff Promotions, New Hire

September 29, 2009 1:00 PM EDT

NEW YORK, Sept. 29 /PRNewswire/ -- Adrenalina, a leading advertising and marketing agency that is part of the MDC Partners network, announced the staff promotions today of Victor Zeiris, Yonathan Bendesky and Cesar Argueta.

All three promotions are effective immediately with Zeiris elevated to executive CD, Bendesky moving up to senior brand leader and Argueta advancing to a dual role overseeing the agency's technology and other digital services and as a cognitive anthropologist specializing in digital strategy.

The staff promotions come as the ad shop continues its client-centric effort, launched earlier this year, to enhance branding, digital and strategic services as part of a wider growth plan aimed at building an agency designed to meet the changing needs of existing and prospective clients.

"Victor (Zeiris), Yonathan (Bendesky) and Cesar (Argueta) represent the best of what Adrenalina is and what it can become," said Manuel Wernicky, president, chief ideas officer and managing partner, Adrenalina. "Their promotions signify their value and contributions to the agency and acknowledge the leadership, creative and strategic thinking they will provide to elevate our growth at the agency."

Zeiris becomes executive creative director less than a year after joining Adrenalina as creative director. He will continue to lead and manage all aspects of the agency's creative team from concept development to the delivery of consumer-focused creative campaigns.

Zeiris is a former CD of Euro RSCG Latino, where he spent 11 years overseeing creative teams for clients including DirecTV, Volvo, Sanofi-Aventis (Lantus), The Hartford, Walgreens, Chivas Regal and Evian.

Bendesky moves up to senior brand leader after joining Adrenalina in October 2008 as a brand leader executing Heineken USA's award-winning Tecate brands portfolio, helping to boost the profile of Tecate and entrench the brand among its core consumers, Mexican male immigrants.

For Tecate Light, Bendesky worked with Tecate Light distributor Heineken USA and the Adrenalina creative team to successfully mount the first bilingual multiplatform campaign for the brand aimed at U.S. born Hispanics and immigrants.

Previously, Bendesky served as a manager of business and client development at Latino Sports & Entertainment Marketing (LSE), San Diego.

Argueta advances to a dual post managing the agency's technology and other digital operations and as a cognitive anthropologist specializing in digital strategy. He joined Adrenalina as senior executive assistant to the president in December 2008.

In his dual jobs, Argueta will showcase his digital and marketing know-how in two key agency areas: as the point-man in technology and applications and as a cognitive anthropologist developing strategies for creative teams charged with generating innovative, interactive digital campaigns.

Argueta previously held digital posts at AT&T, Motorola and the U.S. Marine Corps, where he served for eight years in Kuwait and Yuma, Ariz. He has a MBA in marketing from the University of Illinois, Urbana-Champaign.

On board to fill the slot left open by Argueta's promotion is Sarah Girma, who joins Adrenalina from Deloitte & Touche, Los Angeles, where she served as a consulting analyst in the technology group. She has a bachelor of business administration from Loyola Marymount, Los Angeles.

Girma, Zeiris, Bendesky and Argueta will report to Wernicky.

For more information about Adrenalina, send an email to: news@getadrenalina.com.

About Adrenalina

Like the Spanish word for adrenaline, a hormone generated in the human body when we experience emotions, Adrenalina, New York, creates ideas that provoke engagement, experience and emotion between brands and consumers. The agency specializes in media agnostic ideas, breakthrough advertising, grassroots and retail promotional marketing and digital innovation. Adrenalina, a new kind of agency for a new America, is a minority-owned and managed business.

About MDC Partners

MDC Partners is a leading provider of marketing communications services to clients in North America, Europe and Latin America. Through its partnership of entrepreneurial firms it provides advertising, specialized communications and consulting services to leading brands. MDC Partners' philosophy emphasizes the utilization of strategy and creativity to drive growth for its clients. "MDC Partners is the Place Where Great Talent Lives." MDC Partners Class A shares are publicly traded on the NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZA."

SOURCE Adrenalina

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