Action Products (APII) Issues Letter to Shareholders

March 17, 2008 1:38 PM EDT

Action Products International (NASDAQ: APII), the global manufacturer and distributor of brand-focused educational toys and products, has issued the following letter from the company's Chairman and CEO Ron Kaplan:

Link to letter
Dear Fellow Shareholders:
With many recent company events we would like to take a moment to update you on our progress.

Operationally, Action Products is currently in the midst of a turnaround. Management has launched several new corporate initiatives designed to re-brand the company as the toy industry's leading manufacturer of safe, fun, and educational products for children. This realignment of resources and capital is expected to have long-lasting effects on our ability to react expeditiously to consumer preferences and cultivate a culture tailored to our customers and shareholders. The following points highlight some key events from 2007 and our outlook for 2008: 

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