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Accenture (ACN) Shares Tick Lower Amid Announcing Acquisition of Tecnilógica

July 28, 2016 11:42 AM EDT

Accenture (NYSE: ACN) has acquired Tecnilógica, a Spanish company specializing in the use of emerging and open source technologies to build innovative omni-channel experiences for a wide range of mobile, web, touchscreens, wearables and IoT enabled devices.

Tecnilógica is headquartered in Madrid, Spain and has more than 70 employees. Working with clients ranging from large multinational companies to start-up companies, Tecnilógica helps build new technology solutions to support innovative digital products and services delivered through digital and physical channels. Terms of the acquisition were not disclosed.

“Tecnilógica features a team of talented individuals who specialize in using the latest open source technologies to deliver multi-device digital solutions to clients at incredible speed, driven by a design culture that fosters creativity and innovation. This is a unique combination that is difficult to find in the digital IT landscape,” said Jose Luis Sancho, Accenture Digital lead for Iberia. “By combining their capabilities with the unique design skills of Fjord, design and innovation from Accenture Interactive, we can help our clients in Spain and the rest of Europe take advantage of an end-to-end digital technology value chain -- from ideation to operation.”

“We’ve been delivering innovative and accelerated solutions to clients for over a decade, often co-locating in a studio environment to get the best results in the most efficient way,” said Jorge Gutiérrez, CEO, Tecnilógica. “We pride ourselves on building truly innovative technological solutions for digital interfaces and devices, bringing ideas from the imagination of marketing teams to life on digital screens of all shapes and sizes. We look forward to joining Accenture Digital to help even more organizations provide the very best digital transformations for their customers.”

“The adoption of open source technologies in the corporate world is key to progressing new business models that deliver greater agility, flexibility and collaboration, and ultimately helping to drive digital transformation,” said Juan Pedro Moreno, Country Managing Director of Accenture Iberia. “Through this acquisition of Tecnilógica and along with our other recent acquisition of digital services company MOBGEN, we are expanding our ideation, incubation and concept proofing capabilities. This is just the latest example of how Accenture is adding more capabilities and talent to lead in New IT.”

The acquisition of Tecnilógica not only adds a group of highly talented IT professionals but also brings digital signage capabilities to the Accenture Digital team in Spain. Supported by a proprietary digital content management and distribution architecture, any connected screen can become a communication channel capable of interacting with its surroundings, according to business-oriented and analytics-enabled rules. As the Internet of Things grows, this will become an increasingly important tool in the digital marketer’s arsenal, enabling content to interact with multiple users at any given time.



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