ATG Releases New Version of Industry-Leading Commerce Suite Featuring Cross-Channel Support and Multisite Management

October 19, 2009 9:53 AM EDT

Enhancements provide the foundation for "Commerce Anywhere," connecting buyers and sellers on the Web, in stores, on social sites, and via mobile devices

CAMBRIDGE, Mass.--(BUSINESS WIRE)-- ATG (Art Technology Group, Inc., NASDAQ: ARTG), the premier provider of commerce solutions, today introduced ATG Commerce Suite including ATG Commerce 9.1(TM) and ATG Optimization Services, delivering a best-in-class approach to cross-channel selling that transcends the traditional e-commerce model and powers the company's vision for Commerce Anywhere. The latest release of ATG's commerce platform also introduces a new module called Multisite Internationalization, which streamlines operations for organizations that manage multiple sites for different countries and brands.

"Commerce Anywhere is ATG's vision for the next generation of commerce solutions that break down the barriers between individual customer interactions in siloed channels," said Nina McIntyre, ATG's senior vice president and chief marketing officer. "ATG is providing a holistic solution to choreograph the purchase process over time and across channels including the Web site, call center, in-store kiosks, social networks, and mobile devices."

As the only commerce solution that combines a commerce platform, business user applications, and on demand optimization services, the ATG Commerce Suite provides customers with a one-stop solution for the next generation of Web storefronts, while improving operational efficiency, attracting more visitors, increasing conversion rates and average order sizes, and driving customer loyalty. The new release also includes enhanced support for mobile devices and social media, including web services for delivering commerce capabilities to smartphones such as the iPhone and social sites, including Facebook. The recently launched ATG Mobile for iPhone(R) and iPod touch(R) application takes advantage of these web services.

"The e-commerce platform is evolving to become the foundation for all customer-facing commerce applications, regardless of the channels used," said Bill Zujewski, vice president of product marketing at ATG. "As the online channel becomes core to the way shoppers research and buy products and services, the "e" in e-commerce is fading away. The ATG Commerce Suite provides merchants with the software and services required for maximizing cross-channel sales, profits, and customer loyalty by making it easier and more cost effective for merchants to manage their unique business needs across multiple channels, devices, sites, countries, and brands."

Benefits and Features of the Enhanced ATG Commerce Suite

    --  Complete cross-channel approach
        o Greater ability to integrate Web, call centers, and in-store
          capabilities
        o Greater configurability to streamline the implementation of contact
          center and in-store applications, via enhancements to ATG Commerce
          Service Center
        o Increased visibility into cross-channel interactions, orders and
          campaigns
        o New REST-style (Representational State Transfer) Web services to
          support SOA (Service Oriented Architectures) and simplify the delivery
          of commerce capabilities to any enterprise application or Web site
    --  Only commerce platform with add-on optimization services
        o Easy-to-add optimization services deliver incremental value to ATG
          Commerce deployments
        o Family of services including click to call, click to chat, call
          tracking, and product recommendations
        o Recent enhancements including e-mail recommendations and cross-channel
          recommendations
        o Future updates to ATG Optimization Services will provide merchants
          with enhanced tools and reporting platforms that enable business users
          to actively measure the ROI from each individual service implemented
    --  New Multisite Internationalization Module
        o Easy-to-use business tools for site creation, management, and access
          control across multiple brands and/or countries
        o Sharing of resources and efficient administration of multiple sites
          running in a single ATG instance
        o Full internationalization capabilities, including language, currency,
          and payment support tools
        o Allocation of specific services to specific sites
        o Streamlined management of international and site-specific content
    --  Improved merchandising and personalization capabilities
        o Refreshed user interface provides sophisticated layouts in an
          easy-to-use format
        o Automated and personalized targeting
        o Streamlined import/export tools for the catalog
    --  Simplified implementation and management for reduced cost of ownership
        o Improved integration support with new REST-style architecture
        o Easier adaptation to new user interface technologies, including Flex
          and Flash
        o Improved Configuration and Installation Manager capabilities
        o Search performance improvements to eliminate redundant search engine
          requests and reduce query response time

ATG Commerce 9.1 can be implemented on its own or as part of the complete ATG Commerce Suite when used in conjunction with ATG Optimization Services.

"ATG offers merchants a dual-option approach to implementing a leading-edge commerce presence," said Zujewski. "Online businesses can use the ATG Commerce Platform to power their commerce sites and cross-channel applications, or enhance their existing commerce strategy using the platform-neutral ATG Optimization Services. ATG is truly putting power into the hands of the merchants."

About ATG

A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc., NASDAQ: ARTG) has spent the last decade focused on helping the world's premier brands maximize the success of their online businesses. ATG Commerce is the commerce platform and business user application solution top-rated by industry analysts for powering highly personalized, efficient and effective e-commerce sites. ATG's platform-neutral optimization services can be easily added to any Web site to increase conversions and reduce abandonment. These services include ATG Recommendations and ATG's eStara Click to Call and Click to Chat services. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information, please visit http://www.atg.com.

(C) 2009 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov.

    Source: Art Technology Group, Inc.

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