AT&T (T), HBO Enter Contract Renewal; Will Bring Content to DIRECTV NOW

August 28, 2016 12:38 PM EDT

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AT&T (NYSE: T) and Home Box Office, Inc. have reached a multi-year, strategic agreement that will extend HBO's award-winning content across all AT&T products.

The agreement renews HBO's existing contract with the AT&T DIRECTV and U-verse services, and will also make all HBO and CINEMAX content available on DIRECTV NOW. AT&T expects the new streaming service to roll out by the end of the year.

AT&T and HBO are not disclosing financial and other details of the new agreement.

"Our agreement with HBO is groundbreaking in the pay TV and wireless industries as well as the premium category," said Dan York, Chief Content Officer for AT&T. "With this agreement, we have created easy access to subscribe and consume HBO's premium content across all of our platforms. We look forward to growing HBO and Max subscribers. This is a first-of-its-kind deal for both companies and a big win for consumers, building off AT&T's industry leading scale as an HBO distributor for the benefit of our wireless, broadband, and entertainment customer base."

"We are thrilled to extend and deepen our valued and long-standing relationship with AT&T by announcing this groundbreaking agreement," said Simon Sutton, President, Global Distribution, HBO. "This deal will deliver the best in TV programming to viewers across AT&T's multi-platform experience. The entertainment landscape has evolved and we are excited to innovate on both AT&T's traditional and new platforms to further provide premium quality, extraordinary value and accessibility to viewers anywhere."

In addition to bringing shows like HBO's multiple Emmy-nominated "Game of Thrones" and "Veep" to the DIRECTV NOW platform, HBO and CINEMAX content will also be part of AT&T mobile video bundle offers. Details about those will be available at a later date.

As part of the agreement, DIRECTV and U-verse customers will continue to have access to HBO and CINEMAX content on linear TV, online and TV Everywhere apps.

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