6.3M Gamers Bought Blizzard's (ATVI) Diablo 3 in First Week

May 23, 2012 9:08 AM EDT Send to a Friend
Activision Blizzard's (Nasdaq: ATVI) Blizzard Entertainment announced that as of the first 24 hours of Diablo® III’s release, more than 3.5 million copies had been sold, setting the new all-time record for fastest-selling PC game.* That number does not include the more than 1.2 million players who received Diablo III as part of signing up for the World of Warcraft® Annual Pass promotion. Altogether, more than 4.7 million gamers around the world were poised to storm Sanctuary on day 1 of Diablo III’s release -- representing the biggest PC-game launch in history.

As of the first week of the game’s availability, that number had already grown to more than 6.3 million.* The above figures also do not include players in Korean Internet game rooms, where Diablo III has become the top-played game, achieving a record share of more than 39% as of May 22.†

* Based on internal company records and reports from key distribution partners.

† www.gametrics.com


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