UPDATE: McDonald's (MCD) Will Discontinue Reporting Monthly Same-Store Sales Data

McDonald's (NYSE: MCD) says it will discontinue reporting monthly same-store sales, according to Bloomberg, citing company spokesperson Heidi Barker on the news. The last monthly comps report will be for June.

UPDATE - McDonald's has seen global comparable-store sales in the red over the past several months as diverging consumer taste and increasing competition have led to lower traffic. The company reported a 2.3 percent decrease in global comps through the first three months of 2015 and a 0.6 percent drop in April.

Notably, the Street was looking for a much sharper decline in global comps for April.

Earlier in May, McDonald's announced a new turnaround plan, which would include establishing new market segments and franchising targets. CEO Steve Easterbrook commented at the time, Today we are announcing the initial steps to reset and turn around our business ... As we look to shape McDonald's future as a modern, progressive burger company, our priorities are threefold - driving operational growth, returning excitement to our brand and unlocking financial value.

Easterbrook added, The immediate priority for our business is restoring growth under a new organizational structure and ownership mix designed to provide greater focus on the customer, improve our operating fundamentals and drive a recommitment to running great restaurants. As we turn around our business, we will look to create more excitement around the brand and ensure that we build on our rich heritage of positively impacting the communities we serve.

News comes as even Yum! Brands' (NYSE: YUM) Taco Bell is moving to revamp its image by using better ingredients and fewer dyes. Yum! Brands -- which includes KFC and Pizza Hut, as well -- saw its Q1 comps grow 4 percent.

Shares of McDonald's are slightly higher in early trading Wednesday.

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