Twitter Bolsters Mobile Ad Revenue Model with Purchase of MoPub

Ahead of its expected IPO (no date set, yet), social media giant Twitter made another purchase to bolster its ability to turn 'tweets' to profits.

TechCrunch reports that Twitter acquired MoPub, which is a company aimed at helping mobile publishers manage ad inventory. Purchase price was said to be around $350 million.

Though Twitter is looking to focus more on revenue generation, some say its mobile structure is already doing well, with the segment generation most of the company's revenue.

The acquisition of MoPub also means that a name like Facebook (Nasdaq: FB) or Google (Nasdaq: GOOG) is out of luck on acquiring the company.

MoPub was said to hit a $100 million revenue run rate back in May and TechCrunch sources think it has gross margin of about 25 percent.

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