Tribal Planet Partners with UN Women in support of the HeForShe Campaign For Gender Equality

NEW YORK and SAN MATEO, Calif., April 27, 2015 /PRNewswire/ -- UN Women has teamed up with Silicon Valley technology company, Tribal Planet, Inc. to provide advanced mobile, media and analytic technology for the HeForShe campaign - a worldwide movement that aims to mobilize one billion men and boys globally as advocates and change agents in ending gender inequality.

The mobile technology platform developed by Tribal Planet will enable the HeForShe campaign to reach supporters in key countries with limited Internet connectivity, providing them with campaign's messages as well as tracking the impact of their actions on a data analytics platform.

"Mobile technology offers a truly global solution to reach and engage people on the important issues associated with gender inequality and create opportunities for young and older alike," says Phumzile Mlambo-Ngcuka, UN Under-Secretary-General and the Executive Director of UN Women. "The ubiquity of mobile phones offers us a way to greatly increase access to the HeForShe campaign, and through that platform, to build action by men and boys for gender equality in all corners of the world. Importantly, it also gives us another route to register and analyse precisely what people are doing to live up to their commitments."

Tribal Planet will orchestrate everything from feature phone and SMS campaigns in emerging markets, to state-of-the-art smart-phone activations at world-class concerts and media events in developed nations. The initial app launch will be released in 15 countries including USA, Kenya, Nigeria, Rwanda, Indonesia, Thailand, Egypt, Morocco, China, South Africa, India, Brazil, Mexico, Japan, and UAE.

"Gender equality is among the most important challenges that needs to be solved for today.  It's an issue that is relevant to every person on the planet," said Jeff Martin, Founder and CEO of Tribal Planet, Inc.  "Mobile phones are the best way to authentically reach and power the voice of young people and give them the opportunity to learn, commit their support and take action on this most pressing issue. Through the use of mobile analytics, tangible results and proof of impact have no middleman."

Building on the impressive awareness generated by the HeForShe movement, Tribal Planet will draw on its more than a decade of experience in mobile app development, activation, analytic technology and entertainment management to support the expanded reach and impact of the campaign in key markets including the developing world.  The first apps for Nokia and Samsung feature phones and smart phone apps for Android and iOS devices will be available for download starting late in April 2015.

The country-level roll out and activation of the HeForShe apps will be combined with existing UN Women activities and government, university and NGO partnerships, using sporting and music events, celebrity advocacy and local meetings to motivate and inspire men and boys to download the app, sign the HeForShe commitment and take continued action and report on what they are doing that is making a difference.

For more information about HeForShe, please visit www.heforshe.org.

Media Contacts:

Havas-PREmily Hendricks+ 1-917-403-8550[email protected]

Tribal PlanetDon Bulmer+1-650-575-0310 [email protected]

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SOURCE Tribal Planet