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No Price Cut Expected for Google's (GOOG) Next-Gen Nexus Tablet

June 13, 2013 8:54 AM EDT
Google (Nasdaq: GOOG) is going to play a little defense with the next variation of its Nexus 7 tablet.

Digitimes reports on Thursday that Google's next-generation tablet will be available in retail channels starting in July, with an expected price of $229. The price comes as some expected the company to implement a price cut to compete in the low-cost tablet segment.

However, Google is planning to maintain its position as a leader in the $199 to $249 tablet market, while names like Amazon (Nasdaq: AMZN) and Apple (Nasdaq: AAPL) trying to gain broader share in the 7-inch to 9-inch display tablet market.

In the low-end segment, Samsung is expected to gain a dominant position, while there will also be offerings from Acer and ASUStek. The entry-level segment is defined as tablets priced at-or-below $199, though a competitive low-cost tablet might be below the $159 price level.

Shares of Google are indicated lower Thursday morning.


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