Facebook (FB) and Twitter (TWTR) to Benefit Over Holidays as Retailers Take to Social Media, Says Topeka

Topeka Capital analyst Victor Anthony thinks Facebook (NASDAQ: FB) and Twitter will benefit from this holiday shopping season as large retailers have stepped-up use of social media marketing. So far the two stocks have been ignored, he said.

"The social media sites are getting ignored within the Cyber 5 and offline retail sales discussions. But they should not. They are in fact participating with ads from several large retailers such as Target, Home Depot, Bed, Bath and Beyond, J.Crew, Abercrombie, Cole Hann, Jos A. Bank, Coach, GAP, American Eagle, Tiffany, Luluemon, and several others (from our tracking) who bombarded both Twitter and Facebook with ads prior to the Cyber 5 days and more aggressively during the Cyber 5 days," said Anthony.

"Amazon was also a big advertiser on both social media platforms. We believe that social media played a big role in driving traffic to retailer websites. The result is that we think advertising revenue growth on both Twitter and Facebook is highly likely to exceed expectations this quarter," he added.

Topeka has Buy ratings on both stocks. Amazon.com (NASDAQ: AMZN), Alibaba (NYSE: BABA), and Google (NASDAQ: GOOG) are also rated Buy. eBay (NASDAQ: EBAY) is rated Hold.

For an analyst ratings summary and ratings history on Facebook click here. For more ratings news on Facebook click here.

Shares of Facebook closed at $75.46 yesterday.

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