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Apple (AAPL) iPhone U.S. Sales Outpace Android for First Time Ever in Q4 - Kantar (GOOGL)

February 4, 2015 9:04 AM EST

Apple's (Nasdaq: AAPL) iPhone outpaced sales of Google (Nasdaq: GOOG)(Nasdaq: GOOGL) in the U.S. for the first time ever during Q414.

Kantar Worldpanel ComTech said Throughout the holiday quarter, the iPhone 6 was the best-selling smartphone in the US and was also the most popular smartphone to give as a gift. Samsung retained its number two spot in the vendor chart with the Galaxy S5 which was the second best-selling smartphone.

In the US, Apple iOS overtook Android for the first time since this time in 2012, albeit by the slimmest 0.1% margin," reported Carolina Milanesi, chief of research at Kantar Worldpanel ComTech. “While the success of the iPhone 6 and 6Plus is unprecedented, this quarter’s performance also points to Apple having its strongest portfolio ever. With a range of devices available at different price points in both contract and pre-pay Apple was able to take advantage of a weaker Android offering at the premium end of the market.”

Windows Phone, soon to be Windows 10, had seen some success across Europe in 2013 but continued to struggle in the latest period, recording minimal growth only in France and Germany, Kantar Worldpanel ComTech noted.



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