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Apple (AAPL) Potential Suppliers, Competitors on Radars Into Apple Watch Event

March 9, 2015 12:41 PM EDT

With Apple's (NASDAQ: AAPL) Watch event slated to start shortly (1PM ET), traders will be watching for action in sympathy names. Below are some names on watch:

Suppliers (notes from Barclays):

  • NXP (NASDAQ: NXPI) (+0.5%) secured the NFC+SE (NFC function confirmed)
  • MXIM (NASDAQ: MXIM) (+0.8%) may have secured the Audio content
  • ADI (NYSE: ADI) (+0.5%) secured the heart-rate sensor (confirmed by Green LED)
  • The watch does not include GPS or WLAN (need iPhone), and only includes an accelerometer (likely INVN) (NASDAQ: INVN) (-0.9%)
  • IDTI (NASDAQ: IDTI) (+1.5%) or TXN (NYSE: TXN) (+0.7%) likely supply the inductive wireless charging
  • Dialog likely secured the PMIC which would further point to a likely in-house (Apple) processor
  • the watch likely has a BT standalone IC (likely BRCM) (NASDAQ: BRCM) (+0.2%) in order to pair with the iPhone (or other devices).

Competitors: (note: some of these could see a 'sell the rumor... buy the news' trade)

  • Fossil Group (NASDAQ: FOSL) (-0.5%) (watch maker)
  • Movado Group (NYSE: MOV) (-3.4%) (watch maker)
  • Garmin Ltd. (NASDAQ: GRMN) (-0.3%) makes wearable fitness devices
  • GoPro (NASDAQ: GPRO) (-4.9%) analyst said Apple Watch could be next year's hot holiday item versus GoPro's


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