Deutsche Bank Upgrades TripAdvisor (TRIP) to Buy

December 10, 2012 6:41 AM EST Send to a Friend
Get Alerts TRIP Hot Sheet
Price: $81.05 --0%

Rating Summary:
    11 Buy, 20 Hold, 1 Sell

Rating Trend: Down Down

Today's Overall Ratings:
    Up: 31 | Down: 14 | New: 24
Trade TRIP Now!
Join SI Premium – FREE
Deutsche Bank upgraded TripAdvisor (NASDAQ: TRIP) from Hold to Buy with a price target of $50.00 (from $37.00).

The firm comments, "We believe TRIP will benefit from increasing competition in the OTA space. Expedia and Priceline both plan increased marketing with a greater focus on adding incremental profit dollars regardless of reduced unit economics or margins. We increase our estimates and see further upside potential, particularly as Expedia direct marketing spending ramps with the completion of its platform transition and ongoing conversion improvements. The KAYAK acquisition is both a symptom of increasing importance of travel media and an accelerant to this trend for OTAs."

For an analyst ratings summary and ratings history on TripAdvisor click here. For more ratings news on TripAdvisor click here.

Shares of TripAdvisor closed at $38.59 yesterday.


Serious News for Serious Traders! Try StreetInsider.com Premium Free!

You May Also Be Interested In





Related Categories

Analyst PT Change, Hot Upgrades, Upgrades

Related Entities

Deutsche Bank

Add Your Comment