Analyst Bullish on eBay's (EBAY) Planned Changes to Marketplace, Mobile

October 10, 2012 3:38 PM EDT Send to a Friend
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This morning at a media event in New York, eBay (Nasdaq: EBAY) announced an overhaul of its Marketplace site.

"Over time, we expect the improvements in website aesthetics, navigation, product listings, and check-out to drive user engagement, and ultimately higher conversion rates," said Baird analyst Colin Sebastian.

Sebastian also has a positive view about announcements the company is making efforts to attract mobile users.

"Changes announced today represent another important step for eBay as it continues to improve the Marketplace and compete more effectively against fast-moving technology leaders such as Amazon (Nasdaq: AMZN) and Google (Nasdaq: GOOG)," said Sebastian.

"Importantly, eBay’s mobile apps have been downloaded more than 100 million times so far, with eBay’s total buyer base now above 100 million users."

Baird maintained an Outperform rating on eBay (NASDAQ: EBAY) with a price target of $58.00.

For an analyst ratings summary and ratings history on eBay click here. For more ratings news on eBay click here.

Shares of eBay closed at $46.22 yesterday, with a 52 week range of $28.15-$50.65.


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