salesforce.com (CRM): Twitter Deal Would Be "Costly And Risky"- Nomura
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Nomura Securities analyst, Frederick Grieb, reiterated his Buy rating on shares of salesforce.com (NYSE: CRM) after David Faber reported that Twitter (NASDAQ: TWTR) had received take-over interest from a number of companies including Salesforce.
The analyst believes that a deal could make sense considering that "customers are now more often interacting with service professionals through social media such as Twitter as well as being marketed to via social media, owning Twitter and its over 300mn users could provide Salesforce with the ability to integrate sales and marketing offerings with Twitter, allowing Salesforce’s users to better serve their customers".
However "the costs could out-weigh the benefits". "An acquisition of this magnitude would be transformative for Salesforce, however it is unclear if the superior integration with Salesforces’ service and marketing automation solutions would be worth the risk of distraction and potential value destruction that could be caused by an acquisition."
No change to the price target of $90.00.
Shares of salesforce.com closed at $70.39 yesterday.
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Create E-mail Alert Related CategoriesAnalyst Comments, Mergers and Acquisitions
Related EntitiesDavid Faber, Twitter, Nomura, Definitive Agreement
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