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Valueclick (VCLK) Relationships May Sour as Focus Turns to Managed Services

February 14, 2013 1:33 PM EST Send to a Friend
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Price: $21.00 --0%

Rating Summary:
    6 Buy, 10 Hold, 1 Sell

Rating Trend: Up Up

Today's Overall Ratings:
    Up: 0 | Down: 0 | New: 0
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Yesterday interactive marketing company Valueclick, Inc. (NASDAQ: VCLK) reported Q4 EPS of $0.56, $0.04 better than the analyst estimate of $0.52. Revenue for the quarter came in at $199.6 million versus the consensus estimate of $199.21 million.

Commenting on the results, analyst Daniel Salmon of BMO Capital said, "We remain Market Perform on VCLK, but the 4Q report gave us more to think about going into the 3/16 investor day."

"As Amazon (Nasdaq: AMZN) continues building out its advertising business, ValueClick is being engaged by competing e-commerce companies that work with Commission Junction, Dotomi, etc. for their own ad solutions. And as ValueClick increases its own focus on managed services, its relationship with the agencies may be heading into 'frenemy' territory," warned the analyst.

BMO Capital maintained a Market Perform rating on ValueClick, Inc and boosted its price target to $24.00 (from $17.00).

For an analyst ratings summary and ratings history on ValueClick, Inc (NASDAQ: VCLK) click here. For more ratings news on ValueClick, Inc click here.

Shares of ValueClick, Inc closed at $21.83 yesterday.




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