UPDATE: UBS Starts eBay (EBAY) at Buy, Well Position in Multichannel Commerce

April 2, 2013 6:47 AM EDT
Get Alerts EBAY Hot Sheet
Price: $30.64 -0.26%

Rating Summary:
    28 Buy, 25 Hold, 2 Sell

Rating Trend: Up Up

Today's Overall Ratings:
    Up: 30 | Down: 30 | New: 23
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(Updated - April 2, 2013 12:45 PM EDT)

UBS initiated coverage on eBay (NASDAQ: EBAY) with a Buy rating and a price target of $64.00. Analysts said the stock offers solid risk/reward and is well positioned in mulit-channel commerce.

"We believe eBay is well positioned because: Marketplaces is allowing offline retailers, brands & sellers to better compete in multichannel commerce (and as a company that doesn’t compete with them); and PayPal is innovating and disrupting the ecosystem of convenience paying & the future of money," said UBS.

For an analyst ratings summary and ratings history on eBay click here. For more ratings news on eBay click here.

Shares of eBay closed at $55.71 yesterday.

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