UPDATE: Is the UGG Fad Finally Over? Analysts See Deteriorating Sales (DECK)

September 18, 2012 10:58 AM EDT
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Price: $59.22 -0.77%

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    16 Buy, 16 Hold, 3 Sell

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Today's Overall Ratings:
    Up: 22 | Down: 16 | New: 11
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(Updated - September 18, 2012 11:00 AM EDT)

Analysts are piling on the 'UGG is dead' trade and shares of Deckers Outdoor Corp. (NASDAQ: DECK) are suffering as a result.

Yesterday, Sterne Agee analyst Sam Poser said UGG sales are off to a slow start to the season and highlighted unheard-of sales popping up online. Today, analysts at OTR Global essentially echoed Sterne Agee's channel work.

OTR Global said UGG sales are underwhelming with poor demand in the summer and a sluggish start to boot season. The firm notes deterioration from the same period last year.

After falling 2 percent Monday, shares of DECK are down another 7 percent today.

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