UBS Maintains a 'Buy' on Apple (AAPL); Is Apple Better Off Losing the Lawsuit?

August 21, 2012 12:56 PM EDT
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Price: $120.00 +0.18%

Rating Summary:
    60 Buy, 10 Hold, 5 Sell

Rating Trend: Up Up

Today's Overall Ratings:
    Up: 30 | Down: 30 | New: 23
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UBS maintains a 'Buy' on Apple (NASDAQ: AAPL) price target of $740.00.

Analyst, Steven Milunovich, is taking a different perspective when looking at the current case of Apple vs. Samsung. He believes that losing the court case may be more beneficial to Apple in the long run. (NOTE - the current case revolves around design). Basically, Milunovich, feels that if Apple loses and competitors copy Apple designs, it would only impact sales and margins short term...but longer-term AAPL could show that they are the 'real thing' or 'original', not a fake or copy.

However, if Apple wins and competitors have to start 'thinking outside the box', the possibility becomes a lot greater that another company could leapfrog Apple will some new technology design (something truly novel that tops Apple products).

For an analyst ratings summary and ratings history on Apple click here. For more ratings news on Apple click here.

Shares of Apple closed at $665.15 yesterday.

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