The Hershey Company Dresses up Halloween with Frightfully Delicious Treats

October 7, 2009 12:25 PM EDT

Houses with Black Shutters Give Out More Kit Kat Wafer Bars -

Hershey National Survey Reveals the Tricks for Planning Trick-or-Treat Routes

HERSHEY, Pa.--(BUSINESS WIRE)-- With 96 percent of Halloween shoppers planning to purchase candy this season1, Hershey has brewed up new 'spook-tacular' Halloween treats to excite trick-or-treaters and sweeten seasonal parties and candy dishes. Nine out of 10 people hand out snack-size candy2, so Hershey has introduced new assortments of its snack-size treats dressed in themed shapes and colorful wrappers that will have trick-or-treaters howling for more. From pumpkin-shaped Reese's(R) Peanut Butter Cups to assorted Hershey(R)'s Miniatures in festive foils, Hershey treats offer something for every ghost, ghoul and goblin celebrating the season. Plus, Hershey is helping trick-or-treaters satisfy their sweet tooth through an insider's guide to which houses will hand out their favorite Hershey treats this Halloween.

Putting the 'Treat' in Trick-or-Treat

Add a twist on a classic favorite with new Snack Size Hershey's Kisses(R) Brand Milk Chocolates. For the first time in its 102-year history, the iconic chocolate treat is available in trick-or-treat packages each containing three individually wrapped Hershey's Kisses Chocolates. Reese's Peanut Butter Cups, the most popular Hershey candy given to trick-or-treaters2, introduces bags of Snack Size Reese's Peanut Butter Pumpkins. Chocolate and peanut butter lovers can now enjoy this perfectly tasty combination in festive-shaped, snack-size treats.

To make Halloween shopping eerily easy this season, Hershey offers a wide array of new candy assortments at retail, including:

    --  NEW - Hershey'sChocolate Assortment with 28 Snack Size Packages
        (Hershey's Kisses Brand Milk Chocolates, Reese's Peanut Butter Cups,
        Milk Duds(R) Candy and Hershey's Cookies 'n' Creme Bars)
    --  NEW - Hershey'sSeasonal Shapes Assortment with 50 Snack Size Packages
        (Hershey's Tombstone-shaped Moulded Bars in Milk Chocolate and Cookies
        'n' Creme flavors, and Reese's Peanut Butter Pumpkins)
    --  NEW - Hershey's Candy Assortment with 100 Snack Size Pieces (Reese's
        Pieces(R) Candy, Hershey's Chocolate Lollipops, Milk DudsCandy, Jolly
        Rancher(R) Doubles Candy, Whoppers(R) Malted Milk Balls and Twizzlers(R)
        Rainbow Twists)
    --  NEW - Hershey'sCandy Assortment with 125 Snack Size Packages (Reese's
        Peanut Butter Cups, Whoppers Malted Milk Balls, Hershey's Cookies 'n'
        Creme Bars, Almond Joy(R) Candy Bars and Heath(R) Milk Chocolate English
        Toffee Bars)
    --  NEW - Frightfully FunTMSnack Size Assortment (Twizzlers Rainbow Twists,
        Twizzlers(R) Pull-N-Peel(R) Green Apple, Jolly RancherLollipops, Jolly
        Rancher Doubles Candy and Good & Fruity(R))
    --  NEW - Good & Plenty(R), Good & Fruity Snack Size Assortment
    --  NEW - Hershey's Monster MixTMSnack Size Assortment (Hershey's Chocolate
        Lollipops, Jolly Rancher Doubles Candy, Whoppers Malted Milk Balls, Milk
        Duds Candy, Twizzlers Strawberry Mini-Bars and Jolly Rancher Cherry Hard
        Candy Stix)
    --  NEW - Nuts & More Nuts Assortment with 28 Snack Size Packages(Hershey's
        Mr. Goodbar(R), Almond Joy Candy Bars, Hershey's Milk Chocolate with
        Almonds and PayDay(R) Peanut Caramel Bars)
    --  All Time Greats(R) Assortment with 100 Snack Size Packages(Kit KatWafer
        Bars, WhoppersMalted Milk Balls, Reese's Peanut Butter Cups and
        Hershey's Milk Chocolate Bars)

Trick-or-Treating Tricks of the Trade

To help trick-or-treaters map their routes this Halloween, Hershey conducted a national survey to find out which houses were handing out their favorite Hershey treats. Following are some "tricks" to increase the odds of receiving desired "treats":

    --  Houses with black shutters are 77 percent more likely to hand out Kit
        Kat Wafer Bars and trick-or-treaters have a 37 percent greater chance of
        scaring up a Kit Kat Wafer Bar from a ranch house(2).
    --  Reese's Peanut Butter Cup lovers should forego ranch houses and opt
        instead to ring the bell of two-story houses where they'll have a 26
        percent greater chance of receiving the perfect combination of chocolate
        and peanut butter(2).
    --  Knock on brown doors if seeking Hershey's Milk Chocolate Bars.
        Trick-or-treaters have a 32 percent greater chance of receiving a
        Hershey's Milk Chocolate Bar from homes with brown doors(2).

'Boo-tiful' Candy Decor

Hershey also helps celebrate the season with treats adorned in festive foils to spruce-up home and office candy dishes. Debuting are Halloween Hershey's Kisses Brand Milk Chocolates and Halloween Reese's Miniatures Milk and Dark Chocolate Assortment, each individually wrapped in orange and black foils. Also new is Halloween Hershey's Miniatures in purple, lime green, orange and black wrappers, adding a frightfully fun touch to seasonal decor.

Hershey's seasonal offerings can be found at retailers nationwide. For more information on Hershey Halloween products, as well as costume ideas, spooky screensavers, desktop wallpapers, delicious recipes, craft activities and party invitations, visit www.TrickorTreats.com.

About The Hershey Company

The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and more than 12,000 employees. With revenues of more than $5 billion, Hershey offers such iconic brands as Hershey's, Reese's, Hershey's Kisses, Kit Kat, Twizzlers and Ice Breakers as well as the smooth, creamy indulgence of Hershey's Bliss chocolates. Hershey is a leader in the fast-growing dark and premium chocolate segment, with such brands as Hershey's Special Dark and Hershey's Extra Dark. In addition, Artisan Confections Company, a wholly owned subsidiary of The Hershey Company, markets such premium chocolate offerings as Scharffen Berger and Dagoba. For more than 100 years, The Hershey Company has been a leader in making a positive difference in the communities where we live, work and do business. The Milton Hershey School, established by the company's founder in 1909, provides a nurturing environment, quality education, housing, and medical care at no cost to children in social and financial need. The School is administered by the Hershey Trust Company, Hershey's largest shareholder, making the students of Milton Hershey School direct beneficiaries of Hershey's success. Please visit us at www.hersheys.com.

1 National Retail Federation Halloween Consumer Intentions and Actions Survey, 2008, Iconoculture, 2008

2 Opinion Research Corporation Omnibus Survey, December 2008, conducted on behalf of The Hershey Company

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6067928&lang=en

    Source: The Hershey Company

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