Target (TGT) Is the Undisputed 2011 King of Toys; Leaves Wal-Mart (WMT) In the Dust

December 19, 2011 11:55 AM EST Send to a Friend
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Target (NYSE: TGT) is kicking Wal-Mart's (NYSE: WMT) you know what when it comes to toy prices this holiday season.

According to data from Goldman Sachs, Target retained its pricing lead in week 9 of the firm's ongoing tally, coming in an astonishing 18.7% below Wal-Mart.

Amazon.com (Nasdaq: AMZN) was the least competitive, priced 6.1% above Wal-Mart.

Goldman said that on a sequential basis, prices declined an avearge of 3%, led by a 9.5% reduction at Target and 4% reduction at Kmart (Nasdaq: SHLD).

Offering toy prices so low, Target is clearly making a bet that shoppers will also do other holiday shopping at their stores.


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