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Takeaways from Goldman Sachs' Video on 'Whats Next for Augmented Reality'

July 20, 2016 1:31 PM EDT
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Goldman Sachs published a video titled "Whats Next for Augmented Reality". Here are the cliffnotes:

Augmented reality has primarily been an enterprise market...doctors using it in surgery, paramedics, engineers and oil field service workers.

The launch of Pokemon Go indicates that there is a viable market for AR in the consumer world. What we learned from Pokemon Go is that there is a huge appetite for Augmented reality.

The analyst sees this as not just being a boon for the gaming vendors but also advertisers who can leverage placement in the games to promote their products.

Related stocks: Nintendo (OTC: NTDOY), Electronic Arts (NYSE: EA), Activision (NASDAQ: ATVI), Take Two (NASDAQ: TTWO), GameStop (NYSE: GME).

For an analyst ratings summary and ratings history on Nintendo click here. For more ratings news on Nintendo click here.

Shares of Nintendo closed at $35.85 yesterday.



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