Survey Says Trulia (TRLA) As Good or Better Than Zillow (Z)

December 3, 2012 8:46 AM EST
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Price: $48.36 --0%

Rating Summary:
    3 Buy, 8 Hold, 1 Sell

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In a recent survey, real estate agents and brokers across the U.S. said they viewed Trulia (NYSE: TRLA) as 'as good as' or 'better than' Zillow (Nasdaq: Z) in several key categories, according to a report by analysts at Needham and Company.

"Our proprietary real estate survey suggests that Trulia is competing effectively against competition in several categories and has a content advantage," said analyst Kerry Rice.

According to survey results, agents' and brokers' listings appear on Trulia more than Zillow, and Trulia's advertising solutions receive higher ratings. Agents and brokers receive about the same number of leads per month from Trulia and Zillow and are moderately likely to renew at both sites. Agents and brokers responded that Zillow provides a modestly higher return on investment.

Rice said he would Buy Trulia on recent weakness.

Needham & Company has a Buy rating on Trulia (NYSE: TRLA) and a price target of $28.00.

For an analyst ratings summary and ratings history on Trulia click here. For more ratings news on Trulia click here.

Shares of Trulia closed at $17.78 yesterday.

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