SunTrust's Peck Positive on Twitter's (TWTR) 'Universal Links' Update; Sees @Jack Fingerprints

SunTrust Robinson Humphrey analyst Robert Peck weighed in on Twitter, Inc. (NYSE: TWTR) after the company updated its app for the iOS 9 upgrade.

"Importantly, part of the new functionality are "universal links", which enable easy reading of a Tweet or profile page in the Twitter App by clicking on the Tweet on the web, email or text message," he commented.

"This change is, in our view, an example of the "low hanging fruit" that can improve user experience and boost organic MAUs," he added.

Peck notes changes have Jack Dorsey's fingerprints on it.

"We believe that the pace of product innovation has increased since interim CEO Jack Dorsey took over in July," Peck commented. "We think this is a prime example of the accelerated innovation under his leadership and exemplary of some of the "low hanging fruit" in front of the company if it can execute. Lastly, we think that the accelerated innovation is another reason why Jack Dorsey should be named permanent CEO. We continue to believe that this will be the case and that he has support of shareholders and employees. We urge the board to move more quickly in the CEO search process."

The firm maintained a Buy rating and price target of $38 on the stock.

For an analyst ratings summary and ratings history on Twitter, Inc. click here. For more ratings news on Twitter, Inc. click here.

Shares of Twitter, Inc. closed at $26.79 yesterday.

You May Also Be Interested In

• Citi Upgrades United Microelectronics Corp (2303:TT) (UMC) to Buy 'with limited downside'
• Ameriprise Financial (AMP) PT Raised to $445 at Morgan Stanley
• Equifax (EFX) PT Lowered to $263 at Citi