Stifel Lifts PT on Francesca's (FRAN) to $16 Following Q2 Report; Notes Strong Start to Q3

September 7, 2016 12:33 PM EDT
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Price: $18.60 +1.25%

Rating Summary:
    12 Buy, 12 Hold, 1 Sell

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    Up: 35 | Down: 31 | New: 9
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Stifel lifts its price target on Hold-rated Francesca's (Nasdaq: FRAN) from $14 to $16 following Q2 results reported earlier Wednesday.

Analyst Richard Jaffe noted the following key takeaways from the report:

  • Strong Start to 3Q – 3Q is off to a good start due to an appealing product assortment, more effective marketing and increased penetration from the DTC channel. Management expects 3Q comps to increase in the mid-single digit range if trends do not deteriorate.
  • Search for New CEO Underway – The company’s former CEO, Michael Barnes, left the company on May 15. No replacement has been named. The company is currently searching for a new CEO.
  • Vision 2020 Strategy – In 3Q15, management put in place its strategic plan for the company called Vision 2020. The strategy includes six strategic pillars which are supported by multiple initiatives and actions. They include: 1) invigorate merchandising 2) optimize real estate 3) differentiate and personalize the in-boutique guest experience 4) cultivate and expand branding and marketing 5) develop and integrate the digital ecosystem and 6) expand the outlet channel. We believe these initiatives are gaining traction and helped to drive 2Q’s performance.

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