Sterne Agee on Microsoft's (MSFT) Tablet Announcement: Likely to Cannibalize Hardware Partners

June 19, 2012 8:51 AM EDT Send to a Friend
Get Alerts MSFT Hot Sheet
Price: $34.59 -1.11%

Rating Summary:
    22 Buy, 21 Hold, 1 Sell

Rating Trend: = Flat

Today's Overall Ratings:
    Up: 12 | Down: 19 | New: 22
Trade MSFT Now!
Sterne Agee on Microsoft's (Nasdaq: MSFT) Tablet Announcement: Likely to Cannibalize Hardware Partners

Analyst, Shaw Wu, said, "Our take on this is mixed. On the positive, MSFT is being more proactive in addressing the mobile device market where it has had little traction. On the negative, this will be cannibalistic vs. Windows partners including Dell (Nasdaq: DELL), HP (NYSE: HPQ), Acer, Lenovo, Nokia (NYSE: NOK), and HTC. We would like to note this isn't the first time MSFT has attempted vertical integration. It did so with Zune, Kin (in smart phones) and Xbox. We will need to see how the customer response is. We continue to see Apple (Nasdaq: AAPL) iOS and Google (Nasdaq: GOOG) Android consolidating share."

Sterne Agee maintains a 'Buy' rating on AAPL and HPQ, maintains a 'Neutral' on DELL.


Join StreetInsider.com FREE and get immediately alerted when news breaks on your stocks and other market items - JOIN NOW
*NEW - Download StreetInsider's FREE iPhone and iPad App - Click Here



You May Also Be Interested In


Related Categories

Analyst Comments

Related Entities

Sterne Agee

Add Your Comment