Sterne Agee CRT Remains Bullish on DSW (DSW) as they Improve Brand Positioning

Sterne Agee CRT maintains a Buy rating and $45 price target on DSW Inc. (NYSE: DSW). Analyst Sam Poser believes that the DSW brand positioning is going through a radical improvement.

Poser commented on DSW, saying, "DSW is developing as a brand of its own, rather than a place that carries brands. Such a change will hold off advances from the likes of Amazon and Zappos, as well as department stores off price efforts. We expect 1Q15 SSS of +5.7% and there may be upside as comparisons in women's' and athletic footwear are pretty easy. We expect trends across footwear and the macro economy to improve throughout the year. We are trimming our 1Q15 EPS estimate from $0.48 to $0.46 to more accurately reflect the impact of increased incentive compensation expenses that was addressed on the 4Q14 earnings call. the trimming of 1Q15 EPS estimates does not diminish our confidence the DSW is reestablishing itself as the key value priced fashion footwear retailer."

For an analyst ratings summary and ratings history on DSW Inc. click here. For more ratings news on DSW Inc. click here.

Shares of DSW Inc. closed at $35.30 yesterday.

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