Close

Starbucks Coffee (SBUX) Retains Top Restaurant Brand for Teens

April 15, 2015 10:48 AM EDT
Get Alerts SBUX Hot Sheet
Price: $87.15 +1.09%

Rating Summary:
    21 Buy, 25 Hold, 1 Sell

Rating Trend: Up Up

Today's Overall Ratings:
    Up: 17 | Down: 14 | New: 17
Join SI Premium – FREE

Starbucks Coffee (NASDAQ: SBUX) is the preferred ​brand of both upper-income teens and average-income teens, the latest survey from Piper Jaffray showed.

Piper Jaffray's 29th Semi-Annual Taking Stock With Teens survey showed that Starbucks maintained the Number 1 spot for the 9th consecutive time for upper-income teens and the 10th consecutive time for average-income teens.

Chipotle (NYSE: CMG) was the Number 2 brand for both income groups, displacing McDonald's (NYSE: MCD) for average-income teens and maintaining its ranking for upper-income teens.

For the first time in 10 survey's McDonald's is not in the top 5 for upper-income teens. It is number three for average-income teens.



Serious News for Serious Traders! Try StreetInsider.com Premium Free!

You May Also Be Interested In





Related Categories

Analyst Comments

Related Entities

Piper Jaffray