Solar Energy Initiatives, Inc. Announces Chris Wirth as Chief Marketing Officer

October 13, 2009 8:30 AM EDT

Shareholders of Record on October 15, 2009 to Receive Dividend

PONTE VEDRA BEACH, Fla.--(BUSINESS WIRE)-- Solar Energy Initiatives, Inc. (OTCBB:SNRY) executing on its corporate mission to Renew The Nation, creating economic development through the sale and installation of Solar Thermal, Photovoltaic (PV) and other Solar technologies, today announced Chris Wirth joined the team as Chief Marketing Officer. At Solar Energy Initiatives he will be responsible for branding and marketing Solar Energy Initiatives' business lines, growing its dealer network and building out the digital domain of www.solarenergy.com.

As a reminder, Solar Energy Initiatives shareholders of record, as of October 15, 2009, will receive one common share of Solar Park Initiatives, Inc. for every two common shares of SNRY owned. SNRY's shareholders as of the record date will not be required to pay for the shares that are distributed to them. Solar Park Initiatives expects to begin trading as a public company by early 2010.

Mr. Wirth possesses over 15 years of diverse experience in sales, marketing and digital media for various fast growing large industrial and consumer businesses. Prior to joining Solar Energy Initiatives, he worked for BAE Systems teaming with leadership on strategic growth and optimization of international, government and domestic dealers. Prior to BAE Systems, Mr. Wirth headed Channel Marketing for Interline Brands (NYSE: IBI), a leading distributor and direct marketer of MRO and building supplies to residential contractors, educational institutions, healthcare and government facilities. Originally from Silicon Valley, Mr. Wirth held several executive positions in business development for PCG, Inc. (since acquired by ESCO Corporation), a Tier 1 supplier to Applied Materials (NasdaqGS:AMAT), as well as marketing consulting at VML, a leading digital agency owned by WPP (NasdaqGS:WPPGY).

Mr. Wirth will leverage his vast expertise of sales, marketing and digital media capabilities to implement an outreach program designed to grow the dealer network, increase enrollment to Solar University and to expand brand recognition to attract new commercial/municipal solar projects. Mr. Wirth will establish a brand identity for Solar Energy Initiatives and maximize the company's corporate message of Renewing The Nation through the creation of economic development based on the sale and installation of Solar Thermal, Photovoltaic (PV) and other Solar technologies.

Mr. David Fann, Chief Executive Officer of Solar Energy Initiatives, stated, "Mr. Wirth has an outstanding history of improving consumer awareness and conveying corporate messaging to attract new solar projects to our existing pipeline of over $100 million. His knowledge and experience in sales and marketing will assist SNRY in growing our dealer network, increasing our pipeline for commercial/municipal solar installs and general awareness of our Company. With the recent announcement of our spinoff of Solar Park Initiatives we believe now is the ideal time for the company to establish our corporate outreach and strongly focus on branding our commercial and municipal solar project capabilities."

About Solar Energy Initiatives, Inc.

Solar Energy Initiatives, Inc. (www.SolarEnergy.com) is executing its "RENEW THE NATION" campaign, intended to promote job growth nationwide via an aggressive grass roots effort. The main focus of RENEW THE NATION will be working with companies in the construction industry and related trades affected by the economic downturn to re-train and re-deploy their workforce into solar dealers, allowing this important national asset to meet the needs of the Solar Energy industry, the fastest growing industry in the world. We are executing on a multi-pronged approach to achieve our plan. This includes: continuing development of one of the fastest growing dealer networks in the U.S. that sells and installs solar solutions to homeowners and commercial customers; solar education and technical training to the private and public sectors, placing solar systems on large commercial buildings and selling the energy output to the owner/occupant(s) through Solar Power Purchase Agreements (PPAs); and becoming a developer of solar parks bringing together landowners, utilities and our corporate resources to build large photovoltaic installations.

The Company's dealer network of solar energy installers has access to Canadian Solar (NASDAQ: CSIQ), BP Solar (NYSE:BP), GE Solar (NYSE:GE) and Suntech (NYSE:STP) equipment via its distribution agreements. While Solar Energy Initiatives is not a solar franchise, and the Company does not compete directly with industry giants such as First Solar (NASDAQ:FSLR), Kyocera (NYSE:KYO), or Sanyo (OTC:SANYY), or as a system integrator, it provides exciting and practical solutions to businesses and individuals worldwide that understand the value of solar power.

    Source: Solar Energy Initiatives, Inc.

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