Sina (SINA) CFO Sees Weak Q2, But Strong 2nd-Half for Ads
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Price: $59.57 +1.29%
Rating Summary:
19 Buy, 3 Hold, 4 Sell
Rating Trend:
Down
Today's Overall Ratings:
Up: 11 | Down: 35 | New: 23
Rating Summary:
19 Buy, 3 Hold, 4 Sell
Rating Trend:
Down
Today's Overall Ratings:
Up: 11 | Down: 35 | New: 23
Trade SINA Now!
Jefferies commented on SINA Corporation (NASDAQ: SINA) after meeting with CFO Herman Yu in Beijing.
For Q2, Yu mentioned similar weak portal ads revenue growth in 2Q12 as guided by other portals, with only moderate 5-10% price hike at selected accounts, instead
of broad based increase historically. However, management expects growth to pick up in the 2nd-half, driven by incremental revenue contribution from Weibo.
In managements view, Weibo marketing should offer better ROI compared to traditional brand & search ads due to 1) better targeting; 2) social element; 3)
cheap way to establish an online presence with customer interaction; 4) drives purchases through product listings on enterprise pages.
Sina will launch a Weibo ads system for SMEs at the end of the year, the firm notes.
The firm maintains their Buy rating and price target of $82.00
For an analyst ratings summary and ratings history on SINA Corporation click here. For more ratings news on SINA Corporation click here.
Shares of SINA Corporation closed at $54.58 yesterday, with a 52 week range of $46.86-$125.37.
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For Q2, Yu mentioned similar weak portal ads revenue growth in 2Q12 as guided by other portals, with only moderate 5-10% price hike at selected accounts, instead
of broad based increase historically. However, management expects growth to pick up in the 2nd-half, driven by incremental revenue contribution from Weibo.
In managements view, Weibo marketing should offer better ROI compared to traditional brand & search ads due to 1) better targeting; 2) social element; 3)
cheap way to establish an online presence with customer interaction; 4) drives purchases through product listings on enterprise pages.
Sina will launch a Weibo ads system for SMEs at the end of the year, the firm notes.
The firm maintains their Buy rating and price target of $82.00
For an analyst ratings summary and ratings history on SINA Corporation click here. For more ratings news on SINA Corporation click here.
Shares of SINA Corporation closed at $54.58 yesterday, with a 52 week range of $46.86-$125.37.
Join StreetInsider.com FREE and get immediately alerted when news breaks on your stocks and other market items - JOIN NOW
*NEW - Download StreetInsider's FREE iPhone and iPad App - Click Here
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