Rentrak (RENT) Says 'Ah, Hello!' as Nielsen (NLSN) Ties Up with Arbitron (ARB)
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Price: $22.56 -0.18%
Rating Summary:
4 Buy, 2 Hold, 1 Sell
Rating Trend:
Up
Today's Overall Ratings:
Up: 11 | Down: 16 | New: 13
Rating Summary:
4 Buy, 2 Hold, 1 Sell
Rating Trend:
Up
Today's Overall Ratings:
Up: 11 | Down: 16 | New: 13
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Nielsen Holdings N.V. (NYSE: NLSN) recently announced a $1.26 billion acquisition of radio ratings company, Arbitron Inc. (NYSE: ARB). The deal will create significant cash flow for Nielsen, thinks Brean Capital analyst Todd Mitchel, but "would not solve methodological problems with Nielsen's primary TV ratings business, which only Rentrak (Nasdaq: RENT) can".
"We think Rentrak has reached an inflection point. Rentrak, in our view, is uniquely positioned to measure video entertainment in any window," said Mitchel.
Overall Mitchel thinks the Arbitron deal is positive for Rentrak.
"We do not believe Nielsen's purchase of Arbitron is a selection over Rentrak. Rather, we think the move by Nielsen indicates the company is committed to growing the ratings business," he said.
Brean thinks Rentrak will show strong non-GAAP EPS growth beginning in early fiscal 2014, and analysts said look to build position ahead of a possible transition.
Brean Capital has a Buy rating on Rentrak (NASDAQ: RENT) with a price target of $28.00.
For an analyst ratings summary and ratings history on Rentrak click here. For more ratings news on Rentrak click here.
Shares of Rentrak closed at $20.23 yesterday, with a 52 week range of $13.18-$23.27.
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"We think Rentrak has reached an inflection point. Rentrak, in our view, is uniquely positioned to measure video entertainment in any window," said Mitchel.
Overall Mitchel thinks the Arbitron deal is positive for Rentrak.
"We do not believe Nielsen's purchase of Arbitron is a selection over Rentrak. Rather, we think the move by Nielsen indicates the company is committed to growing the ratings business," he said.
Brean thinks Rentrak will show strong non-GAAP EPS growth beginning in early fiscal 2014, and analysts said look to build position ahead of a possible transition.
Brean Capital has a Buy rating on Rentrak (NASDAQ: RENT) with a price target of $28.00.
For an analyst ratings summary and ratings history on Rentrak click here. For more ratings news on Rentrak click here.
Shares of Rentrak closed at $20.23 yesterday, with a 52 week range of $13.18-$23.27.
Join StreetInsider.com FREE and get immediately alerted when news breaks on your stocks and other market items - JOIN NOW
*NEW - Download StreetInsider's FREE iPhone and iPad App - Click Here
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