October comScore Data Shows an Almost 1% Slide in Yahoo!'s Search Share; Citi Says the Pressure is On (YHOO, MSFT, GOOG)
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According to comScore (Nasdaq: SCOR) data for the month of October, Yahoo!'s (Nasdaq: YHOO) share of the heavily-watched search market fell sharply from 18.8% in September to 18% last month. Elsewhere, Microsoft's (Nasdaq: MSFT) Bing controlled 9.9% of US search queries, up from 9.4% in September, and Google (Nasdaq: GOOG) edged its share up to 65.4% last month.
Responding to the report this morning, a Citi analyst believes that the large search share loss could put "greater pressure on the company to demonstrate a credible growth strategy for its display advertising segment." Further, the analyst called Bing's continued search-share gains "early but significant."
In the pre-market session, shares of Yahoo! are down 1% to around $15.90, Microsoft shares are up 0.3% to $29.50 and Google shares are down 0.2% to $574.98.
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