Nomura Securities Maintains a 'Neutral' on Sony Corp. (SNE); Focus on Smartphone Poses Dilemma

August 17, 2012 11:03 AM EDT Send to a Friend
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Nomura Securities maintains a 'Neutral' on Sony Corp. (NYSE: SNE).

Analyst, Shiro Mikoshiba, said, "Sony has been focusing on smartphones as a driver of growth, but these have been eating into the markets for its valuable mobile products of digital cameras, mobile game consoles, notebook PCs, and music players, and overall we see a strong possibility of a vicious cycle in the company’s product strategy. As we move toward H2, the market environment for key product areas is looking increasingly unclear. Over the past six months, Sony has been stepping up efforts to concentrate on core businesses, particularly by divesting itself of non-core operations, but the sharp contraction in sales at the home entertainment & sound segment, which includes TVs, means the company needs even greater structural change, in our view. We have lowered our earnings forecasts and consequently cut our target price."

For an analyst ratings summary and ratings history on Sony Corp. click here. For more ratings news on Sony Corp. click here.

Shares of Sony Corp. closed at $11.84 yesterday, with a 52 week range of $10.91-$22.49.


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