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Needham & Company Maintains a 'Buy' on Constant Contact (CTCT); Encouraged By Some Positive Social Marketing Datapoints

November 15, 2011 7:55 AM EST
Get Alerts CTCT Hot Sheet
Price: $32.01 --0%

Rating Summary:
    2 Buy, 13 Hold, 2 Sell

Rating Trend: = Flat

Today's Overall Ratings:
    Up: 11 | Down: 18 | New: 17
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Needham & Company maintains a 'Buy' on Constant Contact (NASDAQ: CTCT) price target of $29.00.

Needham analyst says, "We had the opportunity to catch up with the CEOs of a couple fast-growing, privately-held enterprise social marketing SaaS companies to get a perspective on CTCT’s upcoming Social Campaigns product (invite only release next month, public release in January 2012). Takeaways were positive for CTCT in our view. Social marketing is getting much easier to sell vs. a year ago. Social marketing is no longer seen as nice-to-have, as it gives a compelling ROI proposition comprised of both revenue lift and cost savings. Organizations appear to be structurally more committed to social marketing programs which aid selling processes. Both of these vendors are growing over 300% y/y and seeing ramping interest from new and existing customers."

For an analyst ratings summary and ratings history on Constant Contact click here. For more ratings news on Constant Contact click here.

Shares of Constant Contact closed at $22.68 yesterday.


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