Morgan Stanley Names Ancestry.com (ACOM) 'Long Research Tactical Idea' Following Reba Episode

Article Stock Quotes (1) Comments (0)

Shares of Ancestry.com (Nasdaq: ACOM) are rallying Monday morning following an earlier call from a Morgan Stanley analyst to name the stock a "Long Research Tactical Idea."

The stock last traded at $23.73, up about 3 percent from Friday's close.

The Morgan Stanley analyst cited Ancestry.com's strongest-ever episode of "Who Do You Think You Are" on March 2nd. The show, which starred Reba McEntire, drew more than 7.5 million viewers. The analyst believes the episode indeed proves celebrities can draw an audience.

To track all the market-moving analyst calls on shares of Ancestry.com, visit our Analyst Ratings page.

---

Join StreetInsider.com FREE and get immediately alerted when news breaks on your stocks and other market items - JOIN NOW

---

*NEW - Download StreetInsider's FREE iPhone and iPad App - Click Here

---

---

You May Also Be Interested In

• Morgan Stanley Maintains Bullish Stance on Walter Energy (WLT)
• AcelRx (ACRX) Target Lifted at Jefferies
• UPDATE: MannKind Corp. (MNKD) Crashes

Create E-mail Alert Related Categories

Analyst Comments, Momentum Movers

Related Entities

Morgan Stanley

Add Your Comment

Name

Subject

Body

Share on Facebook

Verification
can't see the text?
click here to refresh the image.
what's this?