Monster Beverage (MNST) Shows Improved Energy Drink Sales Growth in Sept.

October 19, 2012 2:49 PM EDT Send to a Friend
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Monster Beverage (Nasdaq: MNST) shares are still pressured Friday amid new data from analyst firm ST Robinson Humphrey that sales may have gained in September.

According to analyst Bill Chappell -- citing Nielsen-tracked data -- Monster Beverage sales rose 17.8 percent in the four-weeks ended September 29th, versus a 15.9 percent gain the prior month.

Overall, the energy drink category showed growth of 16.3 percent, flat from August results. That may mean that Monster Beverage gained a little market share, possibly 1.1 points or so.

In the same period, Chappell notes, Red Bull sales rose 20.8 percent, up from a 20.2 percent gain in August.

ST Robinson has a Buy rating on Monster Beverage, with a price target of $90. Shares are down 5.6 percent Friday.


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